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Telegent: Free-to-Air Mobile TV in the Global Market
Feb 08, 2010 by Debra KaufmanTelegent has been making analog mobile TV receivers since 2006. The company’s integrated chip is integrated into more than 80 handsets in Asia, Europe, African the Middle East and Latin America. MobilizedTV spoke with Telegent VP of marketing Diana Jovin about the company’s history, current position in the industry and where its product might fit in North America.
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Mobile Video: All You Need to Know About Creation & Distribution
Feb 01, 2010 by Debra KaufmanProduced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?
Continue ReadingMobile Tools for Producers: Do You Need an App?
Jan 29, 2010 by Debra KaufmanIn a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.
Continue ReadingHow to Monetize Mobile on TV: Experts Speak at NATPE
Jan 27, 2010 by Debra KaufmanProduced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.
Continue ReadingNATPE 2010: Brands and Fans Online and On Mobile
Jan 25, 2010 by Debra KaufmanNATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).
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