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Producers Guild of America: What Every Film, TV and New Media Producer Needs to Know about the Mobile Industry

A guy walks into a bar. It’s the old start to an older joke, but in this case the guy is comedian Jackie Gleason and his character Joe the Bartender. Those very early TV screens weren’t much bigger than the size of today’s mobile screens. “Jackie Gleason invented the mobile shot,” said the Producers Guild’s John D. Heinsen. “That’s what we need to find today: that new talent, the new Jackie Gleason who will invent this new experience of original content for the mobile platform.”

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Mobile 3-D, Part II: Music to One’s Eyes?

The first 3-D TV broadcast was in 1928, and by 1953 Business Week ran the headline “3-D Invades TV.” Stereoscopic TV is hardly new. The idea that 3-D needs to recreate the depth cues of the real world, however, is arguable. Is 3-D, like sound, color, and increased detail, the next step towards reproducing reality? Or might it be more like film music?

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Economics of Mobile: Who’s Making Money Now

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

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How-To Video Challenge: Make Money with Mobile

If the idea of winning $2,000 for making an imaginative “how to” video sounds appealing, the How-To Video Challenge is the contest for you. According to Heather Menicucci, managing producer of Howcast Media’s Emerging Filmmakers Program, the How-To Video Challenge is open to filmmakers, video artists and DIYers “to come up with a fresh, original approach to the how-to video.”

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Mark Schubin on Mobile 3D: Muscles Matter

Clearly, technology issues are associated with 3D viewing on a mobile device. Instead of just one image, two are needed–one for each eye. The display needs to prevent the wrong eye from seeing its partner’s image. Are glasses needed? That’s a bummer.

Engineers have been tackling those issues and have already come so far that glasses-free 3-D was demonstrated on a tiny mobile-phone screen at the April 2009 National Association of Broadcasters convention. But that’s technology. Then there is psychophysics.

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