Posts Tagged ‘widget’
Mozes Kicks Up Brand Awareness at SXSW
Mar 19 by Debra Kaufman | No CommentsMobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.
Continue ReadingMiss Playboy Mobile: First Step in a Global Mobile Strategy
Sep 18 by Debra Kaufman | 1 CommentPlayboy Mobile announced Miss Playboy Mobile 2008, at the CTIA conference in Las Vegas. Sponsored by THQ Wireless and Viva! Vision, Miss Playboy Mobile is part of a strategy to bring the Playboy brand to the mobile space. MobilizedTV speaks here with Ed Lang, svp/gm of mobile and international online for Playboy Enterprises.
Continue ReadingCTIA 2008: The Walls Are Crumbling…
Sep 12 by Debra Kaufman | No CommentsAt CTIA, MobilizedTV covers the trends. One of the biggest one is that the “walled gardens” created by carriers is crumbling, allowing outside mobile content to reach users. That’s due to the broadband mobile Internet, and a number of ways for Internet content creators to “mobilize” their content.
Continue ReadingNew on the Scene: TileFile
Dec 03 by Debra Kaufman | No CommentsTileFile, based in Sydney, Australia, has been in stealth mode for two years. With VC and Motorola money, the company is now debuting its specialized video/audio tiles to the U.S. and Australian markets. What if the front were the tile and the back was the social network?, mused CEO David Bolliger. Read more on how TileFile works for multiple platforms.
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