Posts Tagged ‘targeted advertising’
Rhythm NewMedia Updates Mobile Advertising with Brand Building
Dec 17 by Debra Kaufman | No CommentsMobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.
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Mobile GPS Opens Door to Content, Commerce - Part 2
May 13 by Debra Kaufman | 1 CommentThis is part 2 of a conversation at a Digital Hollywood considering the impact of GPS and location-based services (LBS) on mobile content and commerce. In Part 2, panelists consider the perspective of mobile operators and retailers, and the Nine Inch Nails app.
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Mozes Kicks Up Brand Awareness at SXSW
Mar 19 by Debra Kaufman | No CommentsMobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.
Continue ReadingTargeted Advertising: Is Mobile the Holy Grail?
Sep 09 by Debra Kaufman | 2 CommentsIf advertising becomes the predominant model for mobile content, one of the reasons will be targeted advertising. That means that advertisers will be able to send ads to individuals based on their previous behavior and profile: send that pet food ad to the person who visits sites for veterinarians. Since the mobile phone is the most individual device, always on and always with you, it just might be the Holy Grail for advertisers.
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