Mobilizedtv

Mobile Video: All You Need to Know About Creation & Distribution

Produced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?

CES 2010: Mobile Wrap-Up

One billion people will own a smartphone by 2013. That statistic was bandied about in the days before CES and the best description of the ecosystem that will make mobile content, entertainment, commerce and marketing/advertising an immense force in the media landscape.

The energy behind Mobile DTV is impressive. The Open Mobile Video Coalition has been busy making alliances and convincing manufacturers to build devices that are compatible with the ATSC signal. Having watched the painfully slow creep towards High Definition for nearly two decades, the speed with which Mobile DTV has been standardized and productized is breath-taking.

Consumer Reports Rates Cell Phone Service

In a report that will hit the newsstands with the January 2010 issue (and online), Consumer Reports today stated that only 54 percent of respondents were “completely or very satisfied” with their cell phone service. The annual cell phone service survey was based on responses from more than 50,000 readers in 26 cities. One piece of good news for those interested in content on mobile devices: the survey reported that, in 2009, roughly 40 percent of survey responders said they access the Internet with their phones, up from 23 percent two years ago.

mSpot Bets on Mobile Movies

In October, mSpot launched a new VOD movie services, across all carriers and on 30 handsets. According to mSpot CEO Daren Tsui, the company worked with Sprint to launch a long-form entertainment channel, with movies and episodic TV. The S-VOD (subscription video-on-demand) service took off, cementing Tsui’s belief that–despite what many in mobile say–people are happy to watch long-form programming on the mobile phone.MobilizedTV spoke with Tsui about how the business of mobile movies is doing and what mSpot plans for the future (hint: think iPhone).

Fox Mobile Studio’s Brainstorm: Branded Entertainment Part I

Branded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” The entire series launches today ( Monday, September 28). In the series, FMS created a storyline that integrates Altoids; Yoghurt, a struggling advertising agency works on the Altoids account, with a cast of quirky characters including the agency’s new freelancer- self-proclaimed ad-wizard Rock Shanz.

New York Times Weighs in on Mobile Competition

“It is gratifying to see that the leviathans of mobile telecommunications in the United States are finally drawing the attention of regulators and Congress,” begins today’s editorial in the NY Times. This editorial is a must-read for anyone interested in the mobile eco-system in the U.S. The editorial posits some of the questions related to exclusivity and the dominance of the Big Four: Verizon, Sprint, AT&T and T-Mobile.

Big Brother Goes Mobile

CBS’ “Big Brother 10″ doesn’t just live on the TV screen. AirPlay, a multi-player TV game developer, created an interactive challenge that users could engage with on their mobile phones or the Internet. It makes the most of the two-screen paradigm: young people (and maybe not so young people) are always on their computer and/or mobile phones while they’re watching TV.

Mobile Revolution or Catch-22?

At Digital Hollywood, MobilizedTV looked at content–movies, TV and video–as the information and entertainment that is driving the mobile revolution. Panelists from Playboy, Versaly Entertainment, MobiTV and VivaVision–moderated by MEF chair emeritus/founder Ralph Simon–talked about on-deck versus off-deck, carrier censorship, and other adventures in mobile content.

Q&A with Kim Senn, VP Product, Airborne Entertainment

MobilizedTV speaks with Kim Senn of Airborne Entertainment, a pioneer in the mobile marketplace that has worked with a variety of companies to bring their brand into the mobile space. Airborne does graphics, ringtones, ringback tones, WAP applications, mobile games, SMS and video and is expanding to include other emerging product lines. Senn talks about the company’s video strategy: WTF (what the fuck) and LOL (yep, laugh outloud).