Posts Tagged ‘Sony Pictures’
AFI DigiFest: New Media Struts Its Stuff
Nov 09 by Debra Kaufman | 1 CommentWhy does the AFI get involved with digital?,” asked Nick De Martino, Senior Vice President, Media and Technology of the American Film Institute. “It’s about the storytelling. From the very beginning with the nickelodeon, the technology has enabled these stories to be delivered. What’s interesting to me is, does the platform influence the story or is the story eternal? What happens as the platform changes? Do people have to create technology platforms in order for the story to be fully told?”
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Eyeblaster’s Digital Experience Day
Aug 10 by Debra Kaufman | 2 CommentsRich media ad server Eyeblaster took over the Backlot at Sony Pictures to show the variety of ways that motion picture studios are using the Internet (and, to a lesser degree, mobile) to market their product.Among the presenters was Rossana Wang, vp of interactive worldwide marketing at Warner Bros. Pictures; Laura Primack, creative director at AvatarLabs (an interactive creative agency); Bettina Sherick, vp of international digital marketing for 20th Century Fox; Sean X. Cummings, principal at SXO Marketing.
Continue ReadingAnytime/Anywhere Content Lab
Aug 07 by Debra Kaufman | 1 CommentIn the not-so-distant future, media will be platform-agnostic. The content on your mobile phone will seamlessly move to the TV screen, computer screen or any other screen. That’s the focus of the Anytime/Anywhere Content Lab, a research project headed by USC’s Entertainment Technology Center. MobilizedTV interviewed CEO/Executive Director David Wertheimer about the lab and mobile content.
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