Posts Tagged ‘RockYou’
Marketing Hollywood: Cross-Platform Branding
Oct 23 by Debra Kaufman | No CommentsAt a Digital Hollywood panel on “Marketing Hollywood: Movies, Broadband, TV, Games, Music – Cross Platform Branding, Live Events & Enhanced Media,” moderated by New Medici co-founder/CEO Adrian Sexton, discussed social media, online and mobile branding and marketing strategies for Hollywood.
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Celebrity Sites Picking Up the Phone
May 06 by Debra Kaufman | 1 CommentModerator Alex Ben Block, editor-at-large for The Hollywood Reporter, introduced celebrity sites by noting that the earliest days of motion pictures avoided making “stars” out of the actors, until the likes of Charlie Chaplin and Mary Pickford changed all that in the early 1920s.
But reality TV programs have instigated the biggest transition into the basis of celebrity, and Digital Hollywood hosted a panel on how celebrity media is transforming broadband, mobile, social media and TV.
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