Posts Tagged ‘Palm Pre’

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Mobile Monday LA Panel Looks at Content

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

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Mobile Video Views Soar on MSNBC.com

Since introducing video into MSNBC.com’s mobile web product in March, monthly video views have increased 207 percent, tripling the number of video views in just over four months. The report of this increase comes from a mobile consumer research survey conducted by InsightExpress. MSNBC.com’s mobile product is powered by Transpera, a mobile video delivery and ad network.

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New York Times Weighs in on Mobile Competition

“It is gratifying to see that the leviathans of mobile telecommunications in the United States are finally drawing the attention of regulators and Congress,” begins today’s editorial in the NY Times. This editorial is a must-read for anyone interested in the mobile eco-system in the U.S. The editorial posits some of the questions related to exclusivity and the dominance of the Big Four: Verizon, Sprint, AT&T and T-Mobile.

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AP Mobile: News with a Bullet

After launching in May 2008, AP Mobile is now celebrating its first anniversary of providing a mobile news service from the respected Associated Press brand by debuting Version 2.0, a “significant update” to its Apple iPhone/iPod Touch app. At the one-year anniversary, AP Mobile reported that 55 million local stories have been read on www.apnews.com, since its launch. The mobile news service’s member organizations have also skyrocketed, from 107 a year ago to 1,000 local sources today. “We’ve also learned that mobile isn’t the third or fourth screen - it’s the first screen,” said AP’s Jeff Litvack. “It’s the first screen that people are turning to for their news and information.”

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