Mobilizedtv

Mobile Video of Sports Illustrated Swimsuit Models

The Sports Illustrated Swimsuit Issue just hit news stands and gives readers a way to instantly receive videos of the models on their phones. They’re called JAGTAGS and MobilizedTV readers can give it a try: Access the exclusive content by sending a photo of a “mobile beauty” JAGTAG, which will return a video via MMS directly to your phone.

Fox Mobile Studio’s Brainstorm: Branded Entertainment Part I

Branded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” The entire series launches today ( Monday, September 28). In the series, FMS created a storyline that integrates Altoids; Yoghurt, a struggling advertising agency works on the Altoids account, with a cast of quirky characters including the agency’s new freelancer- self-proclaimed ad-wizard Rock Shanz.

Generating Revenue from Mobile Content & iPhone Apps

“Generating Revenue from Mobile Content & iPhone Applications: Mobile Market Opportunities for iPhone, Advertising and Video Innovative Strategies for Mobile Apps that Make Money” was the topic of the Tech Supper Club held in Hollywood last night. The panel was moderated by SNL Kagen analyst John Fletcher, with panelists from Endemol, Viva Vision, and MIndmatics. The conversation quickly turned to iPhone apps.

MOFILM’s New Mobile Content Competition

MOFILM, a pioneer in creating tailor-made content for online and mobile operators around the world as well as sourcing user-generated content for TV, online and mobile channels, just announced a new competition to create content for Internet and mobile platforms. The competition closes October 5, 2009 at Noon GMT.

AP Mobile: News with a Bullet

After launching in May 2008, AP Mobile is now celebrating its first anniversary of providing a mobile news service from the respected Associated Press brand by debuting Version 2.0, a “significant update” to its Apple iPhone/iPod Touch app. At the one-year anniversary, AP Mobile reported that 55 million local stories have been read on www.apnews.com, since its launch. The mobile news service’s member organizations have also skyrocketed, from 107 a year ago to 1,000 local sources today. “We’ve also learned that mobile isn’t the third or fourth screen - it’s the first screen,” said AP’s Jeff Litvack. “It’s the first screen that people are turning to for their news and information.”

So What’s Happening in Mobile Content? Powerful Devices and Fast Data Networks Have Changed the Game

Since the beginning, content developed for mobile phones has been a game of low bandwidth and slow processing speeds. Like a painter who is tasked with creating art on a very small canvas with only one color, mobile content developers did as much as they could with the resources at their disposal. Fast forward to now.

The game of low bandwidth and slow processing speeds is ending very, very quickly. High speed networks and mobile broadband are becoming increasingly ubiquitous.

Director Spike Lee to Host MOFILM’s UGC Competition

MOFILM, a pioneer in creating content for global online and mobile operators, just announced that director, producer, writer and actor Spike Lee will host the MOFILM’s User-Generated Content “You to the Power of 12- U12” Competition at the Cannes Lions 2009 Advertising Festival, held June 21 to 27. Prizes top $120,000 and a chance to be on set of Spike Lee’s next production.

MOFILM for More Mobile Content

At the 2009 Mobile World Congress in Barcelona, MOFILM debuted its first film festival for the mobile phone, sponsored by Chevrolet, Gigafone and Accenture. MOFILM co-founder Ralph Cochrane describes the organization and the film fest.

Linux to Offer Seamless Mobile App & Content Sharing

This interview with Andrew Shikiar, director of global marketing fo the LiMo Foundation focuses on the future of Linux in the mobile ecosystem. Shikiar talks about LiMo interest in creating a mobile standard around the Linux O/S.

Nokia Opens Hollywood Research Center

In another breaking story, MobilizedTV reports that Nokia just opened a Nokia Research Center in Hollywood, headed by Rebecca Allen, previously a senior research scientist at MIT Media Lab Europe. Allen discusses what the Research Center will be up to in the coming months. A Spielberg iPhone app, anyone?

How to Mobilize Existing Content

In coverage from the Mobile Content & Marketing Expo, an expert panel spoke about how to mobilize existing content. Flixster on the iPhone, ESPN, Hollywood.com, Skyfire, YouTube were all part of the discussion. “The coolest thing on the iPhone is the level of integration,” said one panelist, “And that takes more than a browser.”

CTIA 2008: The Walls Are Crumbling…

At CTIA, MobilizedTV covers the trends. One of the biggest one is that the “walled gardens” created by carriers is crumbling, allowing outside mobile content to reach users. That’s due to the broadband mobile Internet, and a number of ways for Internet content creators to “mobilize” their content.

Can Actimagine Energize Mobile Video?

Battery life is one of the stumbling blocks for acceptance of all kinds of mobile devices. And video sucks up power like no other application. Actimagine, a French company, says it’s solved the problem with its patented video codec, Mobiclip, which offers VGA resolution at 30 fps for 7.5 hours on a Nokia N73. Henri Linde, president of Actimage, Americas, describes the company’s plans for enabling video on all kinds of mobile devices.

New on the Scene: Vringo

This company profile focuses on Vringo, which offers a way to share video clips between friends. Founded in 2006, Vringo lets people send ring-forward and ring-back video clips. At the heart of the application is social networking. Vringo is also interested in using avatars in the mobile environment.