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Marketing Hollywood: Cross-Platform Branding

Oct 23 by Debra Kaufman | No Comments

At a Digital Hollywood panel on “Marketing Hollywood: Movies, Broadband, TV, Games, Music – Cross Platform Branding, Live Events & Enhanced Media,” moderated by New Medici co-founder/CEO Adrian Sexton, discussed social media, online and mobile branding and marketing strategies for Hollywood.

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MobilizedTV covers content for mobile devices, from mobile phones (and not just the iPhone!) to iPods, netbooks, video game consoles and Amazon Kindles. Content means not simply mobisodes (the mobile version of webisodes) but also creative advertising/marketing. Hollywood film studios have also embraced the mobile platform for their film campaigns. We also cover how to make money with mobile—starting with how it’s created, distributed and marketed. If you’re a director or cinematographer, wireless executive or Hollywood dealmaker, MobilizedTV has the stories to expand your knowledge of the mobile eco-system.

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Posts Tagged ‘New York I Love You’

Marketing Hollywood: Cross-Platform Branding

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