MobiTV | Mobilizedtv

Study mobile filmmaking at USC and UCLA!

Mar 10 by Debra Kaufman | No Comments

Want to learn how to conceptualize, writer, produce and post produce mobisodes? If you live in Los Angeles, you’ll have two opportunities to learn from mobile content pioneer Frank Chindamo, president/Chief Creative Officer, Fun Little Movies. By the end of the class, you’ll have posted your first three episodes of a mobisode.

Mobile Excellence Awards In One Week!

Dec 01 by Debra Kaufman | No Comments

If you plan on going to the Mobile Excellence Awards-which take place at the Sofitel Hotel in West Hollywood on the evening of Monday December 7–it’s a good idea to buy your ticket now. Last year, the MEAs was sold-out and event organizers/co-chairs Sarah Miller, CEO of Axis PR, and Allison Dollar, CEO of the Interactive TV Alliance, expect that this year will also be sold out.

Dick Clark Productions Goes Mobile at American Music Awards

Nov 20 by Debra Kaufman | 1 Comment

This Sunday Nov. 22, the 2009 American Music Awards (AMAs) will take place at the NOKIA Theatre L.A. Live. You can watch it that evening from 8 to 11 pm on ABC. And if you’re truly a fan, you can now get on the red carpet thanks to an arrangement between dick clark productions and SayNow.”The SayNow tool is really something that we think is amazing for what we’re trying to do for the pre-show,” says Ariel Elazar, VP digital distribution & brand licensing for dcp. “We want this to be the most interactive red carpet to date.”

Mobile Monday LA Panel Looks at Content

Nov 05 by Debra Kaufman | No Comments

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

Economics of Mobile: Who’s Making Money Now

Jun 24 by Debra Kaufman | 2 Comments

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

Movies, TV and Video for Mobile

May 08 by Debra Kaufman | 1 Comment

Digital Hollywood/Santa Monica, CA—Movies, TV and Video for Mobile was the topic of discussion for a panel that ranged over opportunities for creating, advertising/marketing and monetizing. The future of mobile entertainment shows opportunities for enormous growth, said the panelists. “For movies, it’s moving to people watching full-length films on their devices,” says Herdrich.

TV on Mobile: Is there really an audience?

Oct 07 by Debra Kaufman | 2 Comments

In this coverage of the Mobile Content & Marketing Expo, MobilizedTV covers a panel on the state of mobile TV. Panelists discussed the many ways that video is making it out into the mobile ecosystem, as well as the ways that people are trying to monetize it.

Mobile Revolution or Catch-22?

May 07 by Debra Kaufman | No Comments

At Digital Hollywood, MobilizedTV looked at content–movies, TV and video–as the information and entertainment that is driving the mobile revolution. Panelists from Playboy, Versaly Entertainment, MobiTV and VivaVision–moderated by MEF chair emeritus/founder Ralph Simon–talked about on-deck versus off-deck, carrier censorship, and other adventures in mobile content.