Mobilizedtv

Study mobile filmmaking at USC and UCLA!

Want to learn how to conceptualize, writer, produce and post produce mobisodes? If you live in Los Angeles, you’ll have two opportunities to learn from mobile content pioneer Frank Chindamo, president/Chief Creative Officer, Fun Little Movies. By the end of the class, you’ll have posted your first three episodes of a mobisode.

AP Live: Did You Watch the Red Carpet on Your Phone?

“My original reaction when I read about it on MobilizedTV was one of high skepticism,” says one MobilizedTV reader. “You can’t watch Flash on an iPhone.” But skepticism turned to admiration, he says, at 3 pm on Sunday when the Oscars Red Carpet began.

Mobile Video of Sports Illustrated Swimsuit Models

The Sports Illustrated Swimsuit Issue just hit news stands and gives readers a way to instantly receive videos of the models on their phones. They’re called JAGTAGS and MobilizedTV readers can give it a try: Access the exclusive content by sending a photo of a “mobile beauty” JAGTAG, which will return a video via MMS directly to your phone.

Mobile Video: All You Need to Know About Creation & Distribution

Produced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?

Mobile Tools for Producers: Do You Need an App?

In a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.

How to Monetize Mobile on TV: Experts Speak at NATPE

Produced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.

Rhythm NewMedia Updates Mobile Advertising with Brand Building

MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.

Mobile Monday LA Panel Looks at Content

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

National Film Board of Canada Launches iPhone App

The National Film Board of Canada released an iPhone app that provides a free, full viewing of 1,375 films in English and French. The hundreds of documentaries, animated films and trailers are streamed over WiFi, 3G and EDGE wireless networks. “We continue to add new films every week, depending on how many we clear the rights for and can digitize,” says Deborah Drisdell, NFB director general of accessibility and digital enterprises.

iPhone App: Magnify Mobile Enables Free Video Upload and Sharing

Today, Magnify.net released Magnify Mobile, an iPhone app designed to make video uploading and sharing fast, easy and free. The iPhone app enables iPhone 3GS users to shoot, upload, store, and share personal videos on a Magnify-hosted channel for free. Users can instantly submit videos to channels that they create on Magnify.net and create playlists, make comments, reviews, and integrate design templates, content controls, site reporting, and monetization tools.

Babelgum Launches Coldplay iPhone App

Babelgum, an independent mobile and web content platform, launched a custom iPhone application for Coldplay, activating Phase 2 of its partnership with the band. The free Coldplay Babelgum mobile application includes the brand new Strawberry Swing video along with the Coldplay video catalogue, a Coldplay news feed and a videogame.

Mobile Video Views Soar on MSNBC.com

Since introducing video into MSNBC.com’s mobile web product in March, monthly video views have increased 207 percent, tripling the number of video views in just over four months. The report of this increase comes from a mobile consumer research survey conducted by InsightExpress. MSNBC.com’s mobile product is powered by Transpera, a mobile video delivery and ad network.

Economics of Mobile: Who’s Making Money Now

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

QuickPlay’s Mobile DVR

Back in the 20th century, when Tivo was still in alpha, I was assigned to write an article on it. As I learned more about Tivo, I thought: this is exactly what I’ve been waiting for my entire TV watching life.
I had the mobile version of that epiphany with QuickPlay Media’s PrimeTime2Go, which is essentially a DVR for the mobile phone.

So What’s Happening in Mobile Content? Powerful Devices and Fast Data Networks Have Changed the Game

Since the beginning, content developed for mobile phones has been a game of low bandwidth and slow processing speeds. Like a painter who is tasked with creating art on a very small canvas with only one color, mobile content developers did as much as they could with the resources at their disposal. Fast forward to now.

The game of low bandwidth and slow processing speeds is ending very, very quickly. High speed networks and mobile broadband are becoming increasingly ubiquitous.

Movies, TV and Video for Mobile

Digital Hollywood/Santa Monica, CA—Movies, TV and Video for Mobile was the topic of discussion for a panel that ranged over opportunities for creating, advertising/marketing and monetizing. The future of mobile entertainment shows opportunities for enormous growth, said the panelists. “For movies, it’s moving to people watching full-length films on their devices,” says Herdrich.

Mobile Gear at NAB 2009

The National Association of Broadcasters has expanded in recent years to include content. But at its heart, the show is all about the gear. What’s changed so dramatically between the 2008 show and this one is the astonishing amount of hardware and software aimed at the Mobile TV market.Sarnoff Corporation introduced new product capabilities for testing and validating compliance with the ATSC Mobile DTV standard. Triveni Digital’s GuideBuilder PSIP generator will synchronize information with the UDcast ATSC Mobile Multiplexer, therefore ensuring a reliable and accurate metadata for the new mobile television system.

Broadcasters Go Mobile at NAB 2009

OMVC announced that the stations in 22 markets across the country would roll out trials of the ATSC mobile service in 2009. MobilizedTV spoke with ION Media Networks executive vp John Lawson about plans for mobile broadcasting in 2009. He said that a number of station groups have committed to rolling out a commercial mobile product in the last quarter of 2009, although there is no single business plan or model.

Networks/Broadcasters Look at Mobile Television

Panelists from Disney/ABC/ESPN, MTV Networks, GoTV and FloTV, among others, debate the present and future opportunities of mobile television. Will broadcast network brands struggle as they move to the mobile platform? Or will broadcasters’ programming and marketing savvy make them dominant players in mobile television?

2009 Mobile Excellence Awards Accepting Submissions

The Mobile Excellence Awards honors the best of mobile content in a wide range of categories, from entertainment to platform, social networks, advertising and marketing. Submissions are now being accepted for 2009.