Mobilizedtv

Telegent: Free-to-Air Mobile TV in the Global Market

Telegent has been making analog mobile TV receivers since 2006. The company’s integrated chip is integrated into more than 80 handsets in Asia, Europe, African the Middle East and Latin America. MobilizedTV spoke with Telegent VP of marketing Diana Jovin about the company’s history, current position in the industry and where its product might fit in North America.

CES 2010: Mobile Wrap-Up

One billion people will own a smartphone by 2013. That statistic was bandied about in the days before CES and the best description of the ecosystem that will make mobile content, entertainment, commerce and marketing/advertising an immense force in the media landscape.

The energy behind Mobile DTV is impressive. The Open Mobile Video Coalition has been busy making alliances and convincing manufacturers to build devices that are compatible with the ATSC signal. Having watched the painfully slow creep towards High Definition for nearly two decades, the speed with which Mobile DTV has been standardized and productized is breath-taking.

Mobile TV: Predictions for 2010

Every year for the past ten, pundits have enthusiastically predicted the coming year would be “the year of mobile.” Every year, alas, they’ve been proven wrong. Towards the end of 2009 and beginning of this new year, the pundits are prognosticating again. MobilizedTV lists here what some of the experts have been saying about mobile TV, mobile marketing, mobile advertising and mobile content in general for 2010. You be the judge.

Mobile Highlights at CES 2010

If you’re interested in content on mobile devices, visit CES (Consumer Electronics Show) January 7 to 10, 2010. Mobile content will play a major role in numerous areas on the show floor as well as in the conference portion of the show.

Mobile Monday LA Panel Looks at Content

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

Fox Mobile Studios’ Brainstorm: Branded Entertainment Part 2

Branded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” MobilizedTV spoke with both Michael Wallen, vice president/creative director for Fox Mobile Studios in Part I, and now, in Part 2, with Steven Amato, a partner in Omelet, a hybrid creative and entertainment agency that produced Brainstorm.

Economics of Mobile: Who’s Making Money Now

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

Mark Schubin on Mobile 3D: Muscles Matter

Clearly, technology issues are associated with 3D viewing on a mobile device. Instead of just one image, two are needed–one for each eye. The display needs to prevent the wrong eye from seeing its partner’s image. Are glasses needed? That’s a bummer.

Engineers have been tackling those issues and have already come so far that glasses-free 3-D was demonstrated on a tiny mobile-phone screen at the April 2009 National Association of Broadcasters convention. But that’s technology. Then there is psychophysics.

QuickPlay’s Mobile DVR

Back in the 20th century, when Tivo was still in alpha, I was assigned to write an article on it. As I learned more about Tivo, I thought: this is exactly what I’ve been waiting for my entire TV watching life.
I had the mobile version of that epiphany with QuickPlay Media’s PrimeTime2Go, which is essentially a DVR for the mobile phone.

Movies, TV and Video for Mobile

Digital Hollywood/Santa Monica, CA—Movies, TV and Video for Mobile was the topic of discussion for a panel that ranged over opportunities for creating, advertising/marketing and monetizing. The future of mobile entertainment shows opportunities for enormous growth, said the panelists. “For movies, it’s moving to people watching full-length films on their devices,” says Herdrich.

WRAL-TV First Station to Broadcast to Mobile

WRAL-TV and the CBC New Media Group announced the nation’s first public deployment of broadcast DTV to mobile devices. WRAL plans to deliver real-time digital television and interactive data to Capital Area Transit (CAT) buses serving passengers throughout the city. The first mobile DTV-equipped CAT bus will “go live” this summer.

Broadcasters Go Mobile at NAB 2009

OMVC announced that the stations in 22 markets across the country would roll out trials of the ATSC mobile service in 2009. MobilizedTV spoke with ION Media Networks executive vp John Lawson about plans for mobile broadcasting in 2009. He said that a number of station groups have committed to rolling out a commercial mobile product in the last quarter of 2009, although there is no single business plan or model.

MSNBC.com Adds Mobile Video for Top News Shows

You can now watch Meet the Press and Dateline on your mobile phone, thanks to mobile video delivery network Transpera. NBC’s news programs are now available on the network’s mobile Internet site.

MOFILM for More Mobile Content

At the 2009 Mobile World Congress in Barcelona, MOFILM debuted its first film festival for the mobile phone, sponsored by Chevrolet, Gigafone and Accenture. MOFILM co-founder Ralph Cochrane describes the organization and the film fest.

Broadcasters Race Towards Mobile TV

TV broadcasters have formed an Open Mobile Video Coalition to bring their local broadcasts to the mobile phone. MobilizedTV spoke with Anne Schelle, executive director of the OMVC about the plans to move into beta testing.

TV on Mobile: Is there really an audience?

In this coverage of the Mobile Content & Marketing Expo, MobilizedTV covers a panel on the state of mobile TV. Panelists discussed the many ways that video is making it out into the mobile ecosystem, as well as the ways that people are trying to monetize it.

How to Mobilize Existing Content

In coverage from the Mobile Content & Marketing Expo, an expert panel spoke about how to mobilize existing content. Flixster on the iPhone, ESPN, Hollywood.com, Skyfire, YouTube were all part of the discussion. “The coolest thing on the iPhone is the level of integration,” said one panelist, “And that takes more than a browser.”

Targeted Advertising: Is Mobile the Holy Grail?

If advertising becomes the predominant model for mobile content, one of the reasons will be targeted advertising. That means that advertisers will be able to send ads to individuals based on their previous behavior and profile: send that pet food ad to the person who visits sites for veterinarians. Since the mobile phone is the most individual device, always on and always with you, it just might be the Holy Grail for advertisers.

Anytime/Anywhere Content Lab

In the not-so-distant future, media will be platform-agnostic. The content on your mobile phone will seamlessly move to the TV screen, computer screen or any other screen. That’s the focus of the Anytime/Anywhere Content Lab, a research project headed by USC’s Entertainment Technology Center. MobilizedTV interviewed CEO/Executive Director David Wertheimer about the lab and mobile content.

Mobile entertainment…it’s come a long way, baby

Mobile entertainment has come a long way since ringtones and wallpaper, said MEFCON Americas. MEF published a report (for members only) that said that mobile entertainment in the U.S. will be worth over $336 million by 2013. Also stated: mobile video and TV will generate more than 40 percent of ad-funded revenue by 2013.