Posts Tagged ‘mobile monetization’
How to Monetize Mobile on TV: Experts Speak at NATPE
Jan 27 by Debra Kaufman | 1 CommentProduced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.
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Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
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iPhone App: Magnify Mobile Enables Free Video Upload and Sharing
Sep 23 by Debra Kaufman | No CommentsToday, Magnify.net released Magnify Mobile, an iPhone app designed to make video uploading and sharing fast, easy and free. The iPhone app enables iPhone 3GS users to shoot, upload, store, and share personal videos on a Magnify-hosted channel for free. Users can instantly submit videos to channels that they create on Magnify.net and create playlists, make comments, reviews, and integrate design templates, content controls, site reporting, and monetization tools.
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