Posts Tagged ‘Mobile Monday’
Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
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2009 Mobile Excellence Awards Accepting Submissions
Mar 24 by Debra Kaufman | 1 CommentThe Mobile Excellence Awards honors the best of mobile content in a wide range of categories, from entertainment to platform, social networks, advertising and marketing. Submissions are now being accepted for 2009.
Continue ReadingMobile Monday - End of 2007 Musing & Predictions
Dec 03 by Debra Kaufman | No CommentsAt the end of 2007, members of Mobile Monday Los Angeles got together to talk about the mobile players who deserve coal in their Christmas stockings and who brought consumers the best presents. On the wishlist for 2008? More handsets competitive with the iPhone, the dismantling of the walled garden and more aggressive marketing of mobile content by the carriers.
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