Mobile Marketing | Mobilizedtv

NATPE 2010: Brands and Fans Online and On Mobile

Jan 25 by Debra Kaufman | No Comments

NATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).

Marketing Hollywood: Cross-Platform Branding

Oct 23 by Debra Kaufman | No Comments

At a Digital Hollywood panel on “Marketing Hollywood: Movies, Broadband, TV, Games, Music – Cross Platform Branding, Live Events & Enhanced Media,” moderated by New Medici co-founder/CEO Adrian Sexton, discussed social media, online and mobile branding and marketing strategies for Hollywood.

Eyeblaster’s Digital Experience Day

Aug 10 by Debra Kaufman | 2 Comments

Rich media ad server Eyeblaster took over the Backlot at Sony Pictures to show the variety of ways that motion picture studios are using the Internet (and, to a lesser degree, mobile) to market their product.Among the presenters was Rossana Wang, vp of interactive worldwide marketing at Warner Bros. Pictures; Laura Primack, creative director at AvatarLabs (an interactive creative agency); Bettina Sherick, vp of international digital marketing for 20th Century Fox; Sean X. Cummings, principal at SXO Marketing.

Mobile Excellence Awards: Deadline Approaches!

Jul 29 by Debra Kaufman | 1 Comment

August 31 is the deadline for submitting to the Mobile Excellence Awards. The presenting sponsor for the MEAs are 4G; the corporate sponsor is Saffron Digital; media sponsors are MobilizedTV, Mobile Marketer and others. Another carrot to mobile creators who might be waffling about submitting to the MEAs: the producers of the MEAs will choose companies from the pool of finalists to sit on the mobile entertainment panel/press conference at 4Gworld in Chicago, Sept 15-17th.

Producers Guild of America: What Every Film, TV and New Media Producer Needs to Know about the Mobile Industry

Jul 01 by Debra Kaufman | 3 Comments

A guy walks into a bar. It’s the old start to an older joke, but in this case the guy is comedian Jackie Gleason and his character Joe the Bartender. Those very early TV screens weren’t much bigger than the size of today’s mobile screens. “Jackie Gleason invented the mobile shot,” said the Producers Guild’s John D. Heinsen. “That’s what we need to find today: that new talent, the new Jackie Gleason who will invent this new experience of original content for the mobile platform.”

Mobile GPS Opens Door to Content, Commerce - Part 2

May 13 by Debra Kaufman | 1 Comment

This is part 2 of a conversation at a Digital Hollywood considering the impact of GPS and location-based services (LBS) on mobile content and commerce. In Part 2, panelists consider the perspective of mobile operators and retailers, and the Nine Inch Nails app.

Mobile GPS Opens Doors to Content, Commerce

May 12 by Debra Kaufman | 4 Comments

At a Digital Hollywood session last week, panelists considered the impact of GPS and location-based services (LBS) on mobile content and commerce. By 2014, there will be a 46 percent growth in GPS-enabled mobile phone shipments worldwide. “We’re seeing evidence there’s big growth here and that mobile commerce and location based services are overlapping. It looks like there’ll be traction.”

Fast & Furious: The 3D iPhone App

Mar 27 by Debra Kaufman | 1 Comment

Fast cars and free iPhone apps…The Visionaire Group tells MobilizedTV about its iPhone campaign for “Fast & Furious.” That includes some very innovative 3D graphics to add motion and excitement to the app.

2009 Mobile Excellence Awards Accepting Submissions

Mar 24 by Debra Kaufman | 1 Comment

The Mobile Excellence Awards honors the best of mobile content in a wide range of categories, from entertainment to platform, social networks, advertising and marketing. Submissions are now being accepted for 2009.

Mozes Kicks Up Brand Awareness at SXSW

Mar 19 by Debra Kaufman | No Comments

Mobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.