Mobilizedtv

Mobile Video: All You Need to Know About Creation & Distribution

Produced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?

mSpot Launches Horror Movie App

If you’re a fan of creepy, campy horror movies, you’re in luck. Mobile entertainment provider mSpot has just launched a subscription-based iPhone app devoted to the best of the bunch, making full-length movies available instantly, without downloading, waiting, or syncing to PC. The mSpot Horror Movie App costs $3.99 for unlimited access for one month to the list of 10+ movies, which are refreshed weekly.

CES 2010: Mobile Wrap-Up

One billion people will own a smartphone by 2013. That statistic was bandied about in the days before CES and the best description of the ecosystem that will make mobile content, entertainment, commerce and marketing/advertising an immense force in the media landscape.

The energy behind Mobile DTV is impressive. The Open Mobile Video Coalition has been busy making alliances and convincing manufacturers to build devices that are compatible with the ATSC signal. Having watched the painfully slow creep towards High Definition for nearly two decades, the speed with which Mobile DTV has been standardized and productized is breath-taking.

Mobile Highlights at CES 2010

If you’re interested in content on mobile devices, visit CES (Consumer Electronics Show) January 7 to 10, 2010. Mobile content will play a major role in numerous areas on the show floor as well as in the conference portion of the show.

mSpot Bets on Mobile Movies

In October, mSpot launched a new VOD movie services, across all carriers and on 30 handsets. According to mSpot CEO Daren Tsui, the company worked with Sprint to launch a long-form entertainment channel, with movies and episodic TV. The S-VOD (subscription video-on-demand) service took off, cementing Tsui’s belief that–despite what many in mobile say–people are happy to watch long-form programming on the mobile phone.MobilizedTV spoke with Tsui about how the business of mobile movies is doing and what mSpot plans for the future (hint: think iPhone).

Mobile Excellence Awards Announces 2009 Finalists

The Mobile Excellence Awards just announced the 2009 finalists at the ShowStoppers event at CTIA in San Diego. Winners will be announced and celebrated on December 7, 2009 at an event the Sofitel Hotel in Los Angeles. The awards show is sponsored in part by GoTV Networks, Virgin Mobile, GameStop, Saffron Digital, KeyNote Systems, Azuki Systems and others, and supported by leading global industry organizations GSMA, Wireless Industry Partnership, ShowStoppers and MobileMonday.

Generating Revenue from Mobile Content & iPhone Apps

“Generating Revenue from Mobile Content & iPhone Applications: Mobile Market Opportunities for iPhone, Advertising and Video Innovative Strategies for Mobile Apps that Make Money” was the topic of the Tech Supper Club held in Hollywood last night. The panel was moderated by SNL Kagen analyst John Fletcher, with panelists from Endemol, Viva Vision, and MIndmatics. The conversation quickly turned to iPhone apps.

Mobile Entertainment Forum to Hold Leadership Summit

MEF Americas is holding a half-day Leadership Summit on Tuesday September 1 at Writer’s Guild of America West at 7000 W. Third near The Grove. According to MEF Americas general manager Mike Navarre, places are quickly filling up for the Summit, which runs from 1 pm to 6 pm and includes a cocktail party open to all. After the Summit, MEF Americas will hold its Annual General Meeting and Board Elections.

Mobile Excellence Awards: Deadline Approaches!

August 31 is the deadline for submitting to the Mobile Excellence Awards. The presenting sponsor for the MEAs are 4G; the corporate sponsor is Saffron Digital; media sponsors are MobilizedTV, Mobile Marketer and others. Another carrot to mobile creators who might be waffling about submitting to the MEAs: the producers of the MEAs will choose companies from the pool of finalists to sit on the mobile entertainment panel/press conference at 4Gworld in Chicago, Sept 15-17th.

New York Times Weighs in on Mobile Competition

“It is gratifying to see that the leviathans of mobile telecommunications in the United States are finally drawing the attention of regulators and Congress,” begins today’s editorial in the NY Times. This editorial is a must-read for anyone interested in the mobile eco-system in the U.S. The editorial posits some of the questions related to exclusivity and the dominance of the Big Four: Verizon, Sprint, AT&T and T-Mobile.

Universal Integrates iTouch/iPod with “Fast & Furious” Blu-Ray Release

When Universal Studios Home Entertainment announced yesterday that it’s releasing iPhone/iPod Touch apps that integrate with its Blu-Ray release of Fast & Furious, it should really come as no big surprise. It’s just more blurring of the lines between content platforms and delivery mechanisms. Kudos to Universal Studios Home Entertainment for taking a creative step forward.

Mobile GPS Opens Doors to Content, Commerce

At a Digital Hollywood session last week, panelists considered the impact of GPS and location-based services (LBS) on mobile content and commerce. By 2014, there will be a 46 percent growth in GPS-enabled mobile phone shipments worldwide. “We’re seeing evidence there’s big growth here and that mobile commerce and location based services are overlapping. It looks like there’ll be traction.”

Happy New Year!

Dear Readers: I hope everyone had a wonderful holiday season. Ready or not, it’s 2009.
I’ve been reading some of the doom-and-gloom scenarios surrounding mobile content’s prospects in the coming year. Those predictions have had me thinking about two very disparate events that I think paint a bigger and more accurate picture of where mobile [...]

Nokia Opens Hollywood Research Center

In another breaking story, MobilizedTV reports that Nokia just opened a Nokia Research Center in Hollywood, headed by Rebecca Allen, previously a senior research scientist at MIT Media Lab Europe. Allen discusses what the Research Center will be up to in the coming months. A Spielberg iPhone app, anyone?

How to Make Money from Mobile Content

In this coverage of the Mobile Content & Marketing Expo, Joe Laszlo, director of advertising at the Interactive Advertising Bureau moderated a panel of mobile video executives. The topic:how to make money from mobile content. Execs from mywaves, Transpera, Bytemobile, and Networks in Motion talked about how they do it.

Millennials and Mobile: Generation Closes the Gap

The Millennial generation–you know who you are–is poised to bring mobile into the mainstream. Professor Morley Winograd, executive director of the Institute for Communication Technology Management (CTM) at the University of Southern California’s Marshall School of Business, can cite chapter and verse as to why, when and how.