Mobilizedtv

What’s Playing on Mobile DTV?

Mobile DTV just launched at CES 2010, but there is already a lot of TV you can watch on one of those Mobile DTV devices. To prove that point, the Open Mobile Video Coalition (OMVC) showcased the programming that local broadcasters can deliver, including live, local and national programming. Do you see any programming you wouldn’t mind watching on a mobile device? Here’s the live simulcast content that visitors to Vegas could watch at CES 2010 on mobile devices compatible with the broadcasters’ ATSÇ signal

Marketing Hollywood: Cross-Platform Branding

At a Digital Hollywood panel on “Marketing Hollywood: Movies, Broadband, TV, Games, Music – Cross Platform Branding, Live Events & Enhanced Media,” moderated by New Medici co-founder/CEO Adrian Sexton, discussed social media, online and mobile branding and marketing strategies for Hollywood.

Universal Integrates iTouch/iPod with “Fast & Furious” Blu-Ray Release

When Universal Studios Home Entertainment announced yesterday that it’s releasing iPhone/iPod Touch apps that integrate with its Blu-Ray release of Fast & Furious, it should really come as no big surprise. It’s just more blurring of the lines between content platforms and delivery mechanisms. Kudos to Universal Studios Home Entertainment for taking a creative step forward.

Mark Schubin on Mobile 3D: Muscles Matter

Clearly, technology issues are associated with 3D viewing on a mobile device. Instead of just one image, two are needed–one for each eye. The display needs to prevent the wrong eye from seeing its partner’s image. Are glasses needed? That’s a bummer.

Engineers have been tackling those issues and have already come so far that glasses-free 3-D was demonstrated on a tiny mobile-phone screen at the April 2009 National Association of Broadcasters convention. But that’s technology. Then there is psychophysics.

So What’s Happening in Mobile Content? Powerful Devices and Fast Data Networks Have Changed the Game

Since the beginning, content developed for mobile phones has been a game of low bandwidth and slow processing speeds. Like a painter who is tasked with creating art on a very small canvas with only one color, mobile content developers did as much as they could with the resources at their disposal. Fast forward to now.

The game of low bandwidth and slow processing speeds is ending very, very quickly. High speed networks and mobile broadband are becoming increasingly ubiquitous.