Posts Tagged ‘mobile business model’

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Behind the Mobile DTV Scenes

At the HPA Tech Retreat, I had breakfast with a few high-level broadcast and cable executives, who talked about TV spectrum, mobile, the wireless industry and other hot button topics. As the proverbial fly on the wall, I was there with the understanding that I would not reveal anyone’s identity or refer to them in any resulting article. I’m bringing you the salient points of the conversation with these Mystery Men, with the hope that the conversation–albeit anonymous–is enlightening.

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Economics of Mobile: Who’s Making Money Now

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

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