Mobile Advertising | Mobilizedtv

How to Monetize Mobile on TV: Experts Speak at NATPE

Jan 27 by Debra Kaufman | 1 Comment

Produced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.

Rhythm NewMedia Updates Mobile Advertising with Brand Building

Dec 17 by Debra Kaufman | No Comments

MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.

AP Mobile Launches on Windows Mobile Platform

Nov 18 by Debra Kaufman | No Comments

There are an estimated 30+ million Windows Mobile phones out there. That spells reach for AP Mobile, says Jeff Litvack, AP’s general manager of mobile and emerging products. Litvack, who reports that the existing AP mobile app, with more than 2.5 million registered mobile users, is “the top news app and the No. 4 most popular app in Windows Marketplace for Mobile.” Developed by Associated Press, AP Mobile launched in May 2008 (covered in MobilizedTV) as a mobile WAP site.

Fox Mobile Studios’ Brainstorm: Branded Entertainment Part 2

Sep 29 by Debra Kaufman | 1 Comment

Branded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” MobilizedTV spoke with both Michael Wallen, vice president/creative director for Fox Mobile Studios in Part I, and now, in Part 2, with Steven Amato, a partner in Omelet, a hybrid creative and entertainment agency that produced Brainstorm.

Getfugu: Redefining Mobile Search

Jun 02 by Debra Kaufman | 3 Comments

Getfugu is a carrier agnostic, platform agnostic mobile search platform, which integrates image recognition, voice recognition, and location recognition into a single customizable application. The Getfugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide. Getfugu also offers the a mobile hot-spotting commerce platform. MobilizedTV recently had the opportunity to speak with Bernard Stolar, CEO of Getfugu and Rich Jenkins, co-founder and head of business development.

2009 Mobile Excellence Awards Accepting Submissions

Mar 24 by Debra Kaufman | 1 Comment

The Mobile Excellence Awards honors the best of mobile content in a wide range of categories, from entertainment to platform, social networks, advertising and marketing. Submissions are now being accepted for 2009.

Playboy Partners with MySpace for “Interns”

Dec 09 by Debra Kaufman | 3 Comments

MobilizedTV broke the story of Playboy’s launch of its original mobisode series “Interns.” Playboy announced it partnered with MySpace for exclusive online viewing; the mobile version is available via Playboy’s WAP and iPhone sites.

Digital Hollywood: Mobile Commerce & Content

Oct 28 by Debra Kaufman | No Comments

Part of MobilizedTV’s coverage of Digital Hollywood in Santa Monica, this story covers a panel on Mobile Commerce & Content, moderated by GoTV’s Steve Bradbury. The panel discussed metrics, content and advertising among other topics.