Mobilizedtv

AP Mobile: News with a Bullet

After launching in May 2008, AP Mobile is now celebrating its first anniversary of providing a mobile news service from the respected Associated Press brand by debuting Version 2.0, a “significant update” to its Apple iPhone/iPod Touch app. At the one-year anniversary, AP Mobile reported that 55 million local stories have been read on www.apnews.com, since its launch. The mobile news service’s member organizations have also skyrocketed, from 107 a year ago to 1,000 local sources today. “We’ve also learned that mobile isn’t the third or fourth screen - it’s the first screen,” said AP’s Jeff Litvack. “It’s the first screen that people are turning to for their news and information.”