Mobilizedtv

AP Live: Did You Watch the Red Carpet on Your Phone?

“My original reaction when I read about it on MobilizedTV was one of high skepticism,” says one MobilizedTV reader. “You can’t watch Flash on an iPhone.” But skepticism turned to admiration, he says, at 3 pm on Sunday when the Oscars Red Carpet began.

The Brewing Battle Over Spectrum

Why should you care about the TV spectrum? In short, because the battle that’s brewing over it will impact TV, broadband and mobile. The argument from the wireless industry is that most people watch TV over cable or satellite, making OTA (over-the-air) a decreasingly important means of TV watching. The broadcasters are circling the wagons.

Shooting People and Babelgum: a Mobile Content Partnership

Shooting People and Babelgum announced a strategic relationship on the opening day of the 60th Berlinale, in Berlin, Germany. With the terms of this partnership, a Shooting People curated selection of short films in the genres of Fiction, Documentary, Animation, Music Videos and Artists’ Film, will reach a global audience via Babelgum’s online platform and its free application for Apple’s iPhone & iPod Touch and Google’s Android devices.

Cross Media NYC Conference to Highlight Mobile

The first CROSS MEDIA NYC conference, to examine the media business in a cross media world, is slated to take place Wednesday, March 10 at the Scholastic Theater in New York from 6pm to 9:30pm. “Cross media is the business of media crossing platforms, and the revenue streams, where the money is,” explains McGarry. “Mobile is likely to be one of the cornerstones of what will become cross media.”

Mobile Tools for Producers: Do You Need an App?

In a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.

CES 2010: Mobile Wrap-Up

One billion people will own a smartphone by 2013. That statistic was bandied about in the days before CES and the best description of the ecosystem that will make mobile content, entertainment, commerce and marketing/advertising an immense force in the media landscape.

The energy behind Mobile DTV is impressive. The Open Mobile Video Coalition has been busy making alliances and convincing manufacturers to build devices that are compatible with the ATSC signal. Having watched the painfully slow creep towards High Definition for nearly two decades, the speed with which Mobile DTV has been standardized and productized is breath-taking.

Rhythm NewMedia Updates Mobile Advertising with Brand Building

MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.

Will Black Friday be a mobile shopping day?

The pundits are out in force declaring that mobile–more specifically the smartphone–is going to be the shopping tool par excellence for this Christmas season, which officially begins on the ominously named Black Friday. I do wonder, however, how much wishful thinking is going into the belief that shoppers will be checking their smartphones for sales and shopping tips. Drop MobilizedTV a note to let us know your Black Friday (and, in general, Christmas) shopping habits. Does it involve your cell phone? And if so, how are you using it?

AFI DigiFest: New Media Struts Its Stuff

Why does the AFI get involved with digital?,” asked Nick De Martino, Senior Vice President, Media and Technology of the American Film Institute. “It’s about the storytelling. From the very beginning with the nickelodeon, the technology has enabled these stories to be delivered. What’s interesting to me is, does the platform influence the story or is the story eternal? What happens as the platform changes? Do people have to create technology platforms in order for the story to be fully told?”

Digital Holllywood: Discussing Broadband Content

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

Digital Rights Part 2: Points of Conflict and the Possibilities for Change

This is Part 2 of a two-part article by Ben Clasper, vp at Counterpoint Systems, a leading provider of rights and royalty accounting software. Despite DRM appearing to have been laid to rest, the industry is not making conciliatory moves towards its customers. Instead, it’s started looking at alternative methods, and there are two very worrying recent advances in this area. Copyright theft is not in dispute and this is not a defense of those that in engage in it. There is a huge issue to be addressed but it needs a different approach.

Fox Mobile Studios’ Brainstorm: Branded Entertainment Part 2

Branded mobile entertainment just got a wintergreen punch with Fox Mobile Studios’ Brainstorm, an eight-episode scripted comedy series for mobile and online platforms that revolves around Altoids, “The Curiously Strong Mints.” MobilizedTV spoke with both Michael Wallen, vice president/creative director for Fox Mobile Studios in Part I, and now, in Part 2, with Steven Amato, a partner in Omelet, a hybrid creative and entertainment agency that produced Brainstorm.

Babelgum’s Metropolis Art Video Competition

Attention all artists! If you thought mobile and online content wasn’t a place for your paintings, sculpture and other works of art, think again. Babelgum is on the search for “the world’s best and edgiest artists.” The competition is an open call to all artists active in any visual medium to submit videos of their works.

Eyeblaster’s Digital Experience Day

Rich media ad server Eyeblaster took over the Backlot at Sony Pictures to show the variety of ways that motion picture studios are using the Internet (and, to a lesser degree, mobile) to market their product.Among the presenters was Rossana Wang, vp of interactive worldwide marketing at Warner Bros. Pictures; Laura Primack, creative director at AvatarLabs (an interactive creative agency); Bettina Sherick, vp of international digital marketing for 20th Century Fox; Sean X. Cummings, principal at SXO Marketing.

Q&A with Michael Jay Solomon, Chair of Getfugu Board

On July 22, Getfugu, a publicly traded company (OTCBB: GFGU) that offers a next-generation search tool for the mobile platform, announced that Michael Jay Solomon, founder and Chairman/CEO of Telepictures Corporation, which is credited with creating TV syndication in the U.S., has been named Chairman of The Board of Getfugu, Inc. Solomon was instrumental in introducing Western programming in China, Russia, India as well as several developing countries and was the first international distributor of the Grammy’s, MTV, and E Entertainment Channel.MobilizedTV spoke with Solomon about the future of mobile and Getfugu’s place in the ecosystem.

Babelgum Launches Coldplay iPhone App

Babelgum, an independent mobile and web content platform, launched a custom iPhone application for Coldplay, activating Phase 2 of its partnership with the band. The free Coldplay Babelgum mobile application includes the brand new Strawberry Swing video along with the Coldplay video catalogue, a Coldplay news feed and a videogame.

iPhone Novel on “Sexy Secrets” of U.S. History

If you’ve got a ten minute coffee break at work, CoffeebreakReaders proposes you spend the time sipping your latte and reading about “the sexy secrets of the world’s hottest women” in the HOT HISTORY novels, available for iPhone and iPod Touch. “It’s an exciting, convenient new format that is perfect for today’s busy women,” says founder/writer Virginia Ann Harris. “Our fast-paced, fact-based sequential short-story quickies are ALL about love, lust and liberation.”

New York Times Weighs in on Mobile Competition

“It is gratifying to see that the leviathans of mobile telecommunications in the United States are finally drawing the attention of regulators and Congress,” begins today’s editorial in the NY Times. This editorial is a must-read for anyone interested in the mobile eco-system in the U.S. The editorial posits some of the questions related to exclusivity and the dominance of the Big Four: Verizon, Sprint, AT&T and T-Mobile.

Fun Little Movies Debuts “Mr. Wrong”

Fun Little Movies has made a splash with its Turbo Dates mobile videos, so it’s jumped back in the dating pool for Mr. Wrong, a series of mobile videos about all those dates from hell. The creator,says FLM prez Frank Chindamo, is his wife Lynn Chindamo. “Lynn has done her share of dating, like me,” says Frank. “And she ran across all these Mr. Wrong types: Mr. Liar, Mr. Cheater, Mr. Talks-on-the-Phone-Too-Much (which was me), Mr. Dirt Bag, Mr. Messiah.”

Economics of Mobile: Who’s Making Money Now

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.