Mobilizedtv

Rhythm NewMedia Updates Mobile Advertising with Brand Building

MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.

Mobile Excellence Awards In One Week!

If you plan on going to the Mobile Excellence Awards-which take place at the Sofitel Hotel in West Hollywood on the evening of Monday December 7–it’s a good idea to buy your ticket now. Last year, the MEAs was sold-out and event organizers/co-chairs Sarah Miller, CEO of Axis PR, and Allison Dollar, CEO of the Interactive TV Alliance, expect that this year will also be sold out.

CTIA 2009: News from Verizon and T-Mobile

San Diego, CA–CTIA had just started, and the news came rolling in. Verizon Wireless had several announcements. Verizon Wireless and Google announced a strategic partnership to leverage the Verizon Wireless network and the Android open platform to deliver mobile apps, services and devices. The two companies plan to co-develop several Android-based devices that will be preloaded with applications from both parties and 3rd party developers.

The Future of Online and Mobile Video: Where’s the Money?

In Los Angeles, UCLA Anderson School of Management and the German American Business Association (GABA) discussed the future of online and mobile video with Metacafe’s Scott Bushman, adknowledge’s Brett Brewer; Lionsgate’s Curt Marvis; GRP Parnters’ Mark Suster, and Fun Little Movies’ Frank Chindamo.

Getfugu: Redefining Mobile Search

Getfugu is a carrier agnostic, platform agnostic mobile search platform, which integrates image recognition, voice recognition, and location recognition into a single customizable application. The Getfugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide. Getfugu also offers the a mobile hot-spotting commerce platform. MobilizedTV recently had the opportunity to speak with Bernard Stolar, CEO of Getfugu and Rich Jenkins, co-founder and head of business development.

So What’s Happening in Mobile Content? Powerful Devices and Fast Data Networks Have Changed the Game

Since the beginning, content developed for mobile phones has been a game of low bandwidth and slow processing speeds. Like a painter who is tasked with creating art on a very small canvas with only one color, mobile content developers did as much as they could with the resources at their disposal. Fast forward to now.

The game of low bandwidth and slow processing speeds is ending very, very quickly. High speed networks and mobile broadband are becoming increasingly ubiquitous.

Digital Hollywood: Mobile Commerce & Content

Part of MobilizedTV’s coverage of Digital Hollywood in Santa Monica, this story covers a panel on Mobile Commerce & Content, moderated by GoTV’s Steve Bradbury. The panel discussed metrics, content and advertising among other topics.

Mobile TV: Making It Through to the Next Round

This panel on the next-round of Mobile TV included executives from Telescope, Endemol, GoTV, and Veeker. They declared that “mobile is a great device to get someone to perform a simple action.” But there still aren’t enough eyeballs in mobile to get advertisers to pay attention, said the panelists.