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NATPE 2010: Brands and Fans Online and On Mobile

Jan 25 by Debra Kaufman | No Comments

NATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).

Golden Globes Goes Digital With iPhone App and a Widget

Jan 15 by Debra Kaufman | No Comments

The Golden Globes this year have a sophisticated digital reach, thanks to the efforts of dick clark productions (dcp), the production company of record of the Golden Globes for the HFPA (Hollywood Foreign Press Association). Whereas last year’s event started the afternoon the event, said Ariel Elazar, VP digital distribution and brand licensing, this year’s digital festivities started a full week before the Sunday Jan. 17 broadcast of the Golden Globes. Part of the roll-out includes an Apple iPhone app that will enable viewers to keep up with news, videos and photos.

Dick Clark Productions Goes Mobile at American Music Awards

Nov 20 by Debra Kaufman | 1 Comment

This Sunday Nov. 22, the 2009 American Music Awards (AMAs) will take place at the NOKIA Theatre L.A. Live. You can watch it that evening from 8 to 11 pm on ABC. And if you’re truly a fan, you can now get on the red carpet thanks to an arrangement between dick clark productions and SayNow.”The SayNow tool is really something that we think is amazing for what we’re trying to do for the pre-show,” says Ariel Elazar, VP digital distribution & brand licensing for dcp. “We want this to be the most interactive red carpet to date.”

Mobile Monday LA Panel Looks at Content

Nov 05 by Debra Kaufman | No Comments

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

Digital Holllywood: Discussing Broadband Content

Oct 22 by Debra Kaufman | No Comments

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

The Future of Mobile Browsing

Oct 07 by Debra Kaufman | 2 Comments

In this coverage of the Mobile Content & Marketing Expo, MobilizedTV follows the keynote address from Skyfire CEO/co-founder Nitin Bhandari about the future of mobile browsing. Bottom line? “Better browsing is a disruptive force,” he says.

Social Networking: Money Maker or a Collection of Address Books?

Oct 06 by Debra Kaufman | No Comments

At a panel on social networking, Cellufun, Tiny Pictures, JYGY.com, and Bluepulse discussed whether social networking is really a money-maker for mobile content providers. Each company exec described how they defined social networking and integrated it–or not–into their platform. “It boils down to the definition of social networking,” said one panelist.

CTIA 2008: The Walls Are Crumbling…

Sep 12 by Debra Kaufman | No Comments

At CTIA, MobilizedTV covers the trends. One of the biggest one is that the “walled gardens” created by carriers is crumbling, allowing outside mobile content to reach users. That’s due to the broadband mobile Internet, and a number of ways for Internet content creators to “mobilize” their content.

WheelsTV & Azuki Partner for Mobile Vehicle Channel

Jul 31 by Debra Kaufman | 2 Comments

WheelsTV started online ten years ago as a site for car reviews. Next it became a digital network, licensing its content to distributors like Comcast and AOL and sites like Auto Trader and Vehix. Now, it’s going mobile, thanks to a partnership with Azuki.

Abigail’s X-Rated Teen Diary: It’s not what you’re thinking…

Jul 16 by Debra Kaufman | 1 Comment

Abigail’s X-Rated Teen Diary is really G-rated. But I got your attention, right? That’s the aim of creator Hayden Black, a very funny guy who has created the persona of a teen-aged girl afflicted by a rare disease that makes her look like a 30-something bearded guy. And she’s a huge hit among the largely 12 to 24-year old demographic.

New on the Scene: TileFile

Dec 03 by Debra Kaufman | No Comments

TileFile, based in Sydney, Australia, has been in stealth mode for two years. With VC and Motorola money, the company is now debuting its specialized video/audio tiles to the U.S. and Australian markets. What if the front were the tile and the back was the social network?, mused CEO David Bolliger. Read more on how TileFile works for multiple platforms.