Posts Tagged ‘ESPN’
Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
Continue Reading
Mobile 2.0 at Digital Hollywood
May 05 by Debra Kaufman | 1 CommentDigital Hollywood started on Monday, May 4, and MobilizedTV covered a panel on “The Mobile Platform 2.0: Establishing the Personalized Video, Music and Communications Experience” moderated by Ted Cohen, managing partner at TAG Strategic and panelists Dan Schiappa, GM, mobile advertising experiences, platform, Microsoft; Edwin Aoki, technology fellow, AOL; Albert B. Chu, vp, marketing & alliances, ACCESS Systems America; Tom Ellsworth, CEO, GoTV; Matt Murphy, SVP, Digital Video Distribution, ESPN; Anthony Bontrager, president, 1Cast; and Tom Conrad, CTO, Pandora.
Continue Reading
Networks/Broadcasters Look at Mobile Television
Mar 30 by Debra Kaufman | 1 CommentPanelists from Disney/ABC/ESPN, MTV Networks, GoTV and FloTV, among others, debate the present and future opportunities of mobile television. Will broadcast network brands struggle as they move to the mobile platform? Or will broadcasters’ programming and marketing savvy make them dominant players in mobile television?
Continue ReadingBroadcasters Race Towards Mobile TV
Nov 11 by Debra Kaufman | 6 CommentsTV broadcasters have formed an Open Mobile Video Coalition to bring their local broadcasts to the mobile phone. MobilizedTV spoke with Anne Schelle, executive director of the OMVC about the plans to move into beta testing.
Continue ReadingCablecasters Plan Mobile Strategies
Feb 03 by Debra Kaufman | No CommentsSome cablecasters jumped on the mobile bandwagon early on. Discovery Networks, HBO and MTV are a few of the ones that have already ventured into the mobile ecosystem. Clint Stinchcomb, the EVP/GM of emerging networks at the NCTA Mobile Bootcamp, described ways that cable operators and networks can join the party, and other cable panelists reported on their hands-on experiences in creating and re-purposing content for the mobile device.
Continue ReadingSponsors
