Posts Tagged ‘Comedy Central’

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Mobile Monday LA Panel Looks at Content

Mobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”

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Digital Holllywood: Discussing Broadband Content

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

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Cablecasters Plan Mobile Strategies

Some cablecasters jumped on the mobile bandwagon early on. Discovery Networks, HBO and MTV are a few of the ones that have already ventured into the mobile ecosystem. Clint Stinchcomb, the EVP/GM of emerging networks at the NCTA Mobile Bootcamp, described ways that cable operators and networks can join the party, and other cable panelists reported on their hands-on experiences in creating and re-purposing content for the mobile device.

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