Posts Tagged ‘Britney Spears’
Celebrity Sites Picking Up the Phone
May 06 by Debra Kaufman | 1 CommentModerator Alex Ben Block, editor-at-large for The Hollywood Reporter, introduced celebrity sites by noting that the earliest days of motion pictures avoided making “stars” out of the actors, until the likes of Charlie Chaplin and Mary Pickford changed all that in the early 1920s.
But reality TV programs have instigated the biggest transition into the basis of celebrity, and Digital Hollywood hosted a panel on how celebrity media is transforming broadband, mobile, social media and TV.
Mozes Kicks Up Brand Awareness at SXSW
Mar 19 by Debra Kaufman | No CommentsMobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.
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