Advertising | Mobilizedtv

Digital Holllywood: Discussing Broadband Content

Oct 22 by Debra Kaufman | No Comments

Moderated by Interactive TV Alliance CEO Allison Dollar, a group of panelists discussed the issues involved in creating successful business models and creative content for broadband platforms: Jen Pate and Barb Machen, co-creators and co-executive producers of “Jen and Barb: Mom Life,” Oren Katzeff, vp/gm. Demand Media Entertainment (which runs Crack); Rafi Fine, co-CEO of Fine Brothers Film; Mark Warshaw, chief interactive officer/co-founder of The Alchemist; and Will C. Rogers, CEO of Rooftop Comedy.

Economics of Mobile: Who’s Making Money Now

Jun 24 by Debra Kaufman | 2 Comments

“Mobile programming is clearly a nascent industry,” said SNL Kagen analyst John Fletcher, who recently published a report on The Economics of Mobile Programming. Prior to doing the study, he had a number in mind regarding total revenue. “I took out texting, ringtones, wallpaper, email, gaming and music and I thought, whatever is left over is about $300 million in 2008,” he said. But, given how young and unformed mobile programming is, he also doubted that this industry could be worth that much. “After all the due diligence, lo and behold, I came back to that $300 million figure,” he said.

Getfugu: Redefining Mobile Search

Jun 02 by Debra Kaufman | 3 Comments

Getfugu is a carrier agnostic, platform agnostic mobile search platform, which integrates image recognition, voice recognition, and location recognition into a single customizable application. The Getfugu platform will be available for 97% of the mobile phones available (over 3.3 billion handsets) worldwide. Getfugu also offers the a mobile hot-spotting commerce platform. MobilizedTV recently had the opportunity to speak with Bernard Stolar, CEO of Getfugu and Rich Jenkins, co-founder and head of business development.

The CLIO Awards Go Mobile with Mozes

May 14 by Debra Kaufman | No Comments

For 50 years, the CLIO Awards has honored the best in advertising, design and interactive. With its 50th conference, the CLIOs are now going mobile. “We’re doing text-to-screen and putting audience comments and questions up there which is something we do for quite a number of conferences,” said Mozes’ Greg Estes. “In the case of the CLIOS, people can put their comments up there for any of the presentations and for any of the associated panels.”

Celebrity Sites Picking Up the Phone

May 06 by Debra Kaufman | 1 Comment

Moderator Alex Ben Block, editor-at-large for The Hollywood Reporter, introduced celebrity sites by noting that the earliest days of motion pictures avoided making “stars” out of the actors, until the likes of Charlie Chaplin and Mary Pickford changed all that in the early 1920s.
But reality TV programs have instigated the biggest transition into the basis of celebrity, and Digital Hollywood hosted a panel on how celebrity media is transforming broadband, mobile, social media and TV.

Mozes Kicks Up Brand Awareness at SXSW

Mar 19 by Debra Kaufman | No Comments

Mobile marketing can mean anything from mobile ads to direct marketing. Mozes vp of marketing Greg Estes describes what it means to Mozes, and how Mozes is using mobs (mobile lists) and pic-to-screen among other technologies to market musical talent at SXSW.

How to Make Money from Mobile Content

Oct 06 by Debra Kaufman | 3 Comments

In this coverage of the Mobile Content & Marketing Expo, Joe Laszlo, director of advertising at the Interactive Advertising Bureau moderated a panel of mobile video executives. The topic:how to make money from mobile content. Execs from mywaves, Transpera, Bytemobile, and Networks in Motion talked about how they do it.

Mobile Advertising Models: What Works, What Doesn’t

Oct 06 by Debra Kaufman | 1 Comment

At the Mobile Content & Marketing Expo, moderated by Jupiter Research vp Julie Ask, panelists discussed mobile advertising models. Execs from AdInfuse, Zumobi and AdMob talked about how to define the parameters of a mobile marketing campaign..and how to figure out what isn’t working.

The Future of News is Mobile

Oct 06 by Debra Kaufman | No Comments

At the Mobile Content & Marketing Expo, Jeffrey Litvak, GM of mobile and emerging products for Associated Press keynoted on AP’s mobile prospects. “We’re moving away from WAP,” he said. “Mobile web is simpler and easier to understand.” Litvak described the logistics, aesthetics and economics of AP’s mobile app.

WheelsTV & Azuki Partner for Mobile Vehicle Channel

Jul 31 by Debra Kaufman | 2 Comments

WheelsTV started online ten years ago as a site for car reviews. Next it became a digital network, licensing its content to distributors like Comcast and AOL and sites like Auto Trader and Vehix. Now, it’s going mobile, thanks to a partnership with Azuki.

Marshall Herskovitz on the broadband biz post-quarterlife: Confused But Still Fighting

Jun 09 by Debra Kaufman | 6 Comments

Marshall Herskovitz talked about the creation–and failure–of “quarterlife,” his attempt to launch an online property and then take it to TV. Though the series was successful on MySpace and YouTube, the NBC TV premiere was a disaster and NBC canceled after one episode. It was the fastest fall I’ve ever gone through in this business, and I’ve been through a few,” said Herskovitz.

Grushow Talks Filmaka: Blogging live from Digital Media Summit

Jun 09 by Debra Kaufman | No Comments

At the Digital Media Summit, “Hollywood’s Online Video Gambit” was discussed by York Baur, executive vp of development at Zango; Ken Wirt, vp of consumer marketing at Cisco; and Sandy Grushow, president of Filmaka and former chief of Fox TV. Grushow broke down into “three buckets” the people creating content for the Internet. “There is the user-generated folks; those used to making $3 million a year from Fox TV; and those interested in creating high quality programming for the web.” In describing his venture FIlmaka, he stressed that it’s “demonstrated there are a lot of enormously talented people who haven’t found their way into the Hollywood tent.”

Cablecasters Plan Mobile Strategies

Feb 03 by Debra Kaufman | No Comments

Some cablecasters jumped on the mobile bandwagon early on. Discovery Networks, HBO and MTV are a few of the ones that have already ventured into the mobile ecosystem. Clint Stinchcomb, the EVP/GM of emerging networks at the NCTA Mobile Bootcamp, described ways that cable operators and networks can join the party, and other cable panelists reported on their hands-on experiences in creating and re-purposing content for the mobile device.