Mobilizedtv

Mobile Video: All You Need to Know About Creation & Distribution

Produced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?

Mobile Tools for Producers: Do You Need an App?

In a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.

How to Monetize Mobile on TV: Experts Speak at NATPE

Produced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.

NATPE 2010: Brands and Fans Online and On Mobile

NATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).

mSpot Launches Horror Movie App

If you’re a fan of creepy, campy horror movies, you’re in luck. Mobile entertainment provider mSpot has just launched a subscription-based iPhone app devoted to the best of the bunch, making full-length movies available instantly, without downloading, waiting, or syncing to PC. The mSpot Horror Movie App costs $3.99 for unlimited access for one month to the list of 10+ movies, which are refreshed weekly.

Golden Globes Goes Digital With iPhone App and a Widget

The Golden Globes this year have a sophisticated digital reach, thanks to the efforts of dick clark productions (dcp), the production company of record of the Golden Globes for the HFPA (Hollywood Foreign Press Association). Whereas last year’s event started the afternoon the event, said Ariel Elazar, VP digital distribution and brand licensing, this year’s digital festivities started a full week before the Sunday Jan. 17 broadcast of the Golden Globes. Part of the roll-out includes an Apple iPhone app that will enable viewers to keep up with news, videos and photos.

ATSC to Hold Mobile DTV Seminar

If you’re interested in delving more deeply into Mobile DTV and you live in the Washington, D.C. area, think about signing up for Advanced Television Systems Committee’s one-day seminar on the topic. An ATSC spokesperson said that non-ATSC members were welcome to attend the seminar. The ATSC Mobile DTV Seminar will take place from 9:00 am to 4:00 pm at the Hogan & Hartson Law Offices, Fullbright Conference Center at 555 13th Street, NW in Washington. DC

What’s Playing on Mobile DTV?

Mobile DTV just launched at CES 2010, but there is already a lot of TV you can watch on one of those Mobile DTV devices. To prove that point, the Open Mobile Video Coalition (OMVC) showcased the programming that local broadcasters can deliver, including live, local and national programming. Do you see any programming you wouldn’t mind watching on a mobile device? Here’s the live simulcast content that visitors to Vegas could watch at CES 2010 on mobile devices compatible with the broadcasters’ ATSÇ signal

CES 2010: Mobile Wrap-Up

One billion people will own a smartphone by 2013. That statistic was bandied about in the days before CES and the best description of the ecosystem that will make mobile content, entertainment, commerce and marketing/advertising an immense force in the media landscape.

The energy behind Mobile DTV is impressive. The Open Mobile Video Coalition has been busy making alliances and convincing manufacturers to build devices that are compatible with the ATSC signal. Having watched the painfully slow creep towards High Definition for nearly two decades, the speed with which Mobile DTV has been standardized and productized is breath-taking.

CES 2010: Mobile DTV Launches

MobilizedTV predicted going into CES 2010 that it would be a big show for the introduction of new mobile devices and products. And so it is. CES 2010 is also the grand entrance of Mobile DTV, the U.S. broadcasters’ mobile play. Here’s a rundown on some of the most prominent launches at the show.

Mobile TV: Predictions for 2010

Every year for the past ten, pundits have enthusiastically predicted the coming year would be “the year of mobile.” Every year, alas, they’ve been proven wrong. Towards the end of 2009 and beginning of this new year, the pundits are prognosticating again. MobilizedTV lists here what some of the experts have been saying about mobile TV, mobile marketing, mobile advertising and mobile content in general for 2010. You be the judge.

Documentaries Go Mobile with CINELAN/Babelgum Deal

If you like documentaries and mobile content, life is about to get much more interesting. CINELAN, a library of 3-minute films by award-winning filmmakers, just signed a mobile/Internet distribution deal with Babelgum. CINELAN documentary filmmakers include Steve James (Hoop Dreams), Eugene Jarecki (Why We Fight), Ross Kauffman (Born Into Brothels), Spurlock and Jessica Yu (Breathing Lessons), who also serve on CINELAN’s Advisory Board

Edgy Video from Babelgum Metropolis Contest Winners

Babelgum, the integrated web/mobile video content platform, announced the winners of its Metropolis Art Prize, judged by a jury chaired by art house actor/video artist Isabella Rossellini. The winners’ work was screened in Times Square in New York City on Dec. 17. The Babelgum Metropolis Grand Prize–which was $20,000–went to Denver, Colorado-based artist Christopher Coleman for The Magnitude of the Continental Divide.

Rhythm NewMedia Updates Mobile Advertising with Brand Building

MobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.

Technicolor has an iPhone App for That…

Technicolor Creative Services, one of the world’s largest providers of production and post-production services to the motion picture/broadcast/cable/advertising/home entertainment markets, has come up with an iPhone app useful for editors and others in the post process. Robert C. Rodriguez, supervisor of technical operations at Technicolor Creative Services spoke to MobilizedTV today about Technicolor’s iPhone app, which is a data rate calculator.

Mobile Content and the Future of Film

The Future of Film Summit in Santa Monica considered mobile content in a panel “Dialing up the Fourth Screen–Next Wave of Mobile Film and Video Entertainment.” There are 4 billion handsets in the world, and 40 to 45 percent of them are video-capable. Is anyone making money? And, if so, how? Read on for what these mobile executives had to say…