mSpot Launches Horror Movie App

If you’re a fan of creepy, campy horror movies, you’re in luck. Mobile entertainment provider mSpot has just launched a subscription-based iPhone app devoted to the best of the bunch, making full-length movies available instantly, without downloading, waiting, or syncing to PC. mspothorror1

The mSpot Horror Movie App costs $3.99 for unlimited access for one month to the list of 10+ movies, which are refreshed weekly. To ensure the best viewing experience possible, the application automatically detects your network coverage – whether 3G or WiFi. Why horror? “Our marketing team found these are fun and entertaining movies,” said CEO Daren Tsui, who says his favorite titles are Zombie Death House and Alien Dead. Other titles include Dark Reprieve, Zontar, Cradle Of Fear, Stuck, Trespassers, Organizm, Driftwood, My Name Is Bruce, Alpha Incident, Blood Black, Bloody Wednesday, Brain Machine, Scarecrows, Scream Bloody Murder, Terror House, Alien Contamination, They, Evil, The Eye Creatures, The Alien Factor, The Alien Factor 2, Mum And Dad, and 7 Mummies.

“It’s ten movies at any given time, and we refresh them on a weekly basis,” said Tsui, describing the Horror Movie App. “Our editors and marketing team tend to pick movies that look like fun.”

Horror Movies App, which was created in-house at mSpot, is the first on a list of specialty movie applications that mSpot plans to launch this year. Also potentially on tap are apps for children’s content and comedy.

Although right now, the Horror Movie App is just for iPhones, Tsui reports that his team is also working on apps for Android and RIM phones. Marketing the app will be a bit of an experiment, since it’s mSpot’s first iPhone app. “We’ll find what the different levers are to do marketing on the iPhone store,” he said. “We will also look at buying some display zombiedeathhouse banners and so on and to see if we can drive traffic as well.”

Launching this kind of full-length movie-based subscription service does has its challenges, particularly with the kind of content that studios are willing to license. “As a subscription based service so you’re limited in terms of what content you can offer, especially when you’re working with the major studios,” explained Tsui. “They’re decent titles but not blockbuster hits. At a high level, our deals are really very similar to streaming deals for VOD rental. Traditionally we get our titles in the VOD window, right after the DVD window. A lot of the studios are becoming more aggressive, so in some cases, we get them at the DVD window, which is fantastic. You tend to pay a bit more on these deals, but those are the ones consumers gravitate towards because they’re better known movies.” Big blockbuster movies, said Tsui, “will take more work.”

In addition to mSpot’s iPhone app, the company offers mSpot Mobile Movies, currently available via the mobile Web on all four major U.S. carriers and across 50 different handset devices, including the iPhone, Blackberry, Palm, Windows Mobile and many high-end feature phones, reaching over 40 million subscribers. MobilizedTV previously wrote about mSpot Mobile Movies here.

Meanwhile, mSpot Horror Movie app is just the ticket for a camping trip or a slumber party for kids or adults. Just crawl under the blanket and visit the App Store.

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