Archive for the ‘Advertising/Marketing’ Category
Behind the Mobile DTV Scenes
Feb 25 by Debra Kaufman | No CommentsAt the HPA Tech Retreat, I had breakfast with a few high-level broadcast and cable executives, who talked about TV spectrum, mobile, the wireless industry and other hot button topics. As the proverbial fly on the wall, I was there with the understanding that I would not reveal anyone’s identity or refer to them in any resulting article. I’m bringing you the salient points of the conversation with these Mystery Men, with the hope that the conversation–albeit anonymous–is enlightening.
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Six Tips for a Digital Transformation
Feb 23 by Debra Kaufman | 3 CommentsAt the Tech Retreat of the Hollywood Post Alliance–a confab of high-level tech executives in Hollywood–mobile TV was a topic of interest. ATSC’s Jerry Whitaker updated Mobile DTV, and an Ernst & Young analyst gave six tips for moving into the digital age.
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Cross Media NYC Conference to Highlight Mobile
Feb 11 by Debra Kaufman | 1 CommentThe first CROSS MEDIA NYC conference, to examine the media business in a cross media world, is slated to take place Wednesday, March 10 at the Scholastic Theater in New York from 6pm to 9:30pm. “Cross media is the business of media crossing platforms, and the revenue streams, where the money is,” explains McGarry. “Mobile is likely to be one of the cornerstones of what will become cross media.”
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Mobile Video of Sports Illustrated Swimsuit Models
Feb 10 by Debra Kaufman | No CommentsThe Sports Illustrated Swimsuit Issue just hit news stands and gives readers a way to instantly receive videos of the models on their phones. They’re called JAGTAGS and MobilizedTV readers can give it a try: Access the exclusive content by sending a photo of a “mobile beauty” JAGTAG, which will return a video via MMS directly to your phone.
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Mobile Video: All You Need to Know About Creation & Distribution
Feb 01 by Debra Kaufman | 1 CommentProduced in association with Fun Little Movies, and moderated by Fun Little Movies president/COO Frank Chindamo, this NATPE 2010 panel on mobile video featured Catherine Warren, president, FanTrust Entertainment Strategies, Jonathan Barzilay, SVP of programming and advertising at FLO TV and Amber Lawson, comedy publisher of Babelgum. What content delivers the best ROI? What are the best practices for monetizing mobile video?
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Mobile Tools for Producers: Do You Need an App?
Jan 29 by Debra Kaufman | 3 CommentsIn a NATPE 2010 panel sponsored by the Producers Guild of America and its New Media Committee and Mobile Committee, moderator and producer John Heinsen of Bunnygraph Entertainment and a group of panelists talked turkey about some of the real life tools required to produce mobile content.
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How to Monetize Mobile on TV: Experts Speak at NATPE
Jan 27 by Debra Kaufman | 1 CommentProduced in association with MEF (Mobile Entertainment Forum) and Impact Mobile, this NATPE panel on The Future of Mobile Monetization on TV: Mobile Promotions, Direct Response & Coupons, was moderated by David Mazur of MasurLaw and included Jim Beddows, chair of MEF Americas, Gary Schwartz, CEO of Impact Mobile, Karl Seelig, the pioneer of ringback tones and CEO of Ring Plus; David Kruis, CEO of Metranome and Matthew Snyder, founder/CEO of the mobile cross-media agency ADObjects.
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NATPE 2010: Brands and Fans Online and On Mobile
Jan 25 by Debra Kaufman | No CommentsNATPE–the National Association of TV Programming Executives–opens today, with a full afternoon schedule of panels devoted to mobile technology and content. MobilizedTV covered the panel Fans & Brands: Case Studies in Co-Creation and Connectivity, moderated by Allison Dollar of ITA (the Interactive TV Alliance).
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mSpot Launches Horror Movie App
Jan 18 by Debra Kaufman | No CommentsIf you’re a fan of creepy, campy horror movies, you’re in luck. Mobile entertainment provider mSpot has just launched a subscription-based iPhone app devoted to the best of the bunch, making full-length movies available instantly, without downloading, waiting, or syncing to PC. The mSpot Horror Movie App costs $3.99 for unlimited access for one month to the list of 10+ movies, which are refreshed weekly.
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Golden Globes Goes Digital With iPhone App and a Widget
Jan 15 by Debra Kaufman | No CommentsThe Golden Globes this year have a sophisticated digital reach, thanks to the efforts of dick clark productions (dcp), the production company of record of the Golden Globes for the HFPA (Hollywood Foreign Press Association). Whereas last year’s event started the afternoon the event, said Ariel Elazar, VP digital distribution and brand licensing, this year’s digital festivities started a full week before the Sunday Jan. 17 broadcast of the Golden Globes. Part of the roll-out includes an Apple iPhone app that will enable viewers to keep up with news, videos and photos.
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Mobile TV: Predictions for 2010
Jan 05 by Debra Kaufman | 2 CommentsEvery year for the past ten, pundits have enthusiastically predicted the coming year would be “the year of mobile.” Every year, alas, they’ve been proven wrong. Towards the end of 2009 and beginning of this new year, the pundits are prognosticating again. MobilizedTV lists here what some of the experts have been saying about mobile TV, mobile marketing, mobile advertising and mobile content in general for 2010. You be the judge.
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Rhythm NewMedia Updates Mobile Advertising with Brand Building
Dec 17 by Debra Kaufman | No CommentsMobilizedTV spoke with Ujjal Kohli, CEO of Rhythm NewMedia about the status of mobile advertising, with an update on the progress his company has made in 2009. Here’s what he had to say:2009 has been a very good year for mobile advertising. The mobile web has grown a lot; all the mobile ad networks have seen that growth. Most of it is display advertising to support the sale of mobile content, games or ringtones. All of that culminated in the $750 million sale of AdMob to Google.
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Mobile Content and the Future of Film
Dec 10 by Debra Kaufman | 1 CommentThe Future of Film Summit in Santa Monica considered mobile content in a panel “Dialing up the Fourth Screen–Next Wave of Mobile Film and Video Entertainment.” There are 4 billion handsets in the world, and 40 to 45 percent of them are video-capable. Is anyone making money? And, if so, how? Read on for what these mobile executives had to say…
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Mobile Excellence Awards 2009: The Winners Are…
Dec 09 by Debra Kaufman | 1 CommentThe second annual Mobile Excellence Awards was held at the Sofitel Hotel in West Hollywood.The MEAs were established to recognize the best in mobile entertainment industry including media, marketing and technology. According to MEA founder/chair Sarah Miller, this year’s Mobile Excellence Awards doubled both its attendance and award submissions this year and saw submission entries from over 12 different countries. International delegates represented Ireland, Israel, Turkey, London and Russia. There was also a VIP Viewing Suite for VIPs and presenters, hosted by AEG Network LIVE which previewed the upcoming Dave Matthews Band in HD3D.
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NATPE & Writer’s Bootcamp to Indie Producers: It’s a Creator-Centric World
Dec 04 by Debra Kaufman | 2 CommentsFind where your audience lives…and take your show there, whether it’s online, on mobile or on TV. That was one of the emphatic messages delivered by several new media experts to an overflow crowd of independent filmmakers. The event, which was organized jointly by the National Association of Television Programming Executives (NATPE) and Writer’s Bootcamp, was an effort to get creatives–be they screenwriters or directors–to think creatively about multi-platform distribution.
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Will Black Friday be a mobile shopping day?
Nov 25 by Debra Kaufman | No CommentsThe pundits are out in force declaring that mobile–more specifically the smartphone–is going to be the shopping tool par excellence for this Christmas season, which officially begins on the ominously named Black Friday. I do wonder, however, how much wishful thinking is going into the belief that shoppers will be checking their smartphones for sales and shopping tips. Drop MobilizedTV a note to let us know your Black Friday (and, in general, Christmas) shopping habits. Does it involve your cell phone? And if so, how are you using it?
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Dick Clark Productions Goes Mobile at American Music Awards
Nov 20 by Debra Kaufman | 1 CommentThis Sunday Nov. 22, the 2009 American Music Awards (AMAs) will take place at the NOKIA Theatre L.A. Live. You can watch it that evening from 8 to 11 pm on ABC. And if you’re truly a fan, you can now get on the red carpet thanks to an arrangement between dick clark productions and SayNow.”The SayNow tool is really something that we think is amazing for what we’re trying to do for the pre-show,” says Ariel Elazar, VP digital distribution & brand licensing for dcp. “We want this to be the most interactive red carpet to date.”
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AP Mobile Launches on Windows Mobile Platform
Nov 18 by Debra Kaufman | No CommentsThere are an estimated 30+ million Windows Mobile phones out there. That spells reach for AP Mobile, says Jeff Litvack, AP’s general manager of mobile and emerging products. Litvack, who reports that the existing AP mobile app, with more than 2.5 million registered mobile users, is “the top news app and the No. 4 most popular app in Windows Marketplace for Mobile.” Developed by Associated Press, AP Mobile launched in May 2008 (covered in MobilizedTV) as a mobile WAP site.
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Director’s View: Another iPhone App from Chemical Wedding
Nov 11 by Debra Kaufman | 1 CommentIf you liked Helios, the sun position calculator, you’ll like Artemis, a digital director’s viewfinder available as an iPhone app from the same folks at Chemical Wedding. “Artemis is designed with both cinematographers and directors in mind,” says Chemical Wedding’s Toby Evetts. “It works in much the same way as a traditional directors viewfinder, although it’s much more accurate and much more convenient.” How easy? The user selects a camera format, aspect ratio and lens type, and then Artemis uses the camera in the iPhone to simulate the lens view that you can expect with the configuration you’ve selected.
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Mobile Monday LA Panel Looks at Content
Nov 05 by Debra Kaufman | No CommentsMobile Monday Los Angeles tackled the topic of mobile content, opening the evening with remarks from MobiTV’s Jack Hallinan, who was named Mobile Ambassador at the 2008 Mobile Excellence Awards. He listed some astonishing statistics about the growth of mobile TV, quoting InStat’s estimate that wordwide viewership will expand from today’s 54 million to 300 million by 2013. “We’ve seen a migration in the last year or two shifting from a focus on advertising towards a focus on content,” he said. “In the early days, content was minor league. Now you have a tremendous uptick in mobile content players, including big players like ESPN, CNN, Comedy Central. Sports, news, comedy and entertainment are the big drivers. Everything will happen on mobile.”
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