Babelgum Launches Coldplay iPhone App

Babelgum, an independent mobile and web content platform, launched a custom iPhone application for Coldplay, activating Phase 2 of its coldplay1 partnership with the band. The free Coldplay Babelgum mobile application includes the brand new Strawberry Swing video along with the Coldplay video catalogue, a Coldplay news feed and a videogame.

Strawberry Swing premiered exclusively on Babelgum on July 14th and remains available to view online. The video was directed by Shynola, a group of visual artists known for their work with Beck (E-Pro), Blur (Crazy Beat), Junior/Senior (Move Your Feat), and Radiohead (Pyramid Song). The mobile app is also available for download on iTunes.

Babelgum also developed the multi-level game for its Coldplay application based on the video for Strawberry Swing, where users can help Chris Martin battle giant squirrels and sea monsters to rescue a princess. The game is a surreal replica of the music video, which introduces Chris Martin as an animated superhero in a larger-than-life world drawn entirely in chalk.

The mobile application will remain as a live open channel with daily newsfeeds and updates. Babelgum is also launching a competition through its application to give mobile users an opportunity to win tickets and travel to see Coldplay on its current world tour in the U.S. and U.K.

“Babelgum’s music channel is continuing to produce and deliver exciting content exclusively to our audience,” said Babelgum head of music Jason Lamont. “The application and partnership with Coldplay positions Babelgum as a destination for the best in music, in line with our commitment to deliver professionally produced programming to a global audience”

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